Author: uniroutesadmin

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Stan Booth

Stan Booth is a seasoned digital marketing and eCommerce strategist with over 20 years of experience helping small businesses grow their online presence. His expertise lies in marketing goods and services through integrated digital channels, including website optimization, social media, SEO (search engine optimization), local search, blogging, email campaigns, and the use of AI prompts and large language models (LLMs).

Stan has successfully built and scaled a personalized gift and awards business, guiding it from startup to nationwide sales across all fifty states. His approach emphasizes practical, step-by-step strategies tailored to small business needs, making him an ideal mentor for entrepreneurs navigating both small business and corporate environments.

He regularly leads SCORE workshops focused on website audits, SEO, keyword strategy, and digital marketing integration. Stan has helped numerous companies enhance their web presence, increase traffic, and improve discoverability through competitive analysis using tools like Google and Bing. His recommendations often include low- or no-cost strategies for optimizing PPC ads and structuring websites to attract organic traffic.

Stan’s audits cover everything from meta code and local search optimization to broader business operations, including marketing, administration, HR, finance, and sales tax. He also brings deep knowledge of production techniques and marketing strategies for the promotional products and signage industries (ASI, PPAI), including competitive pricing and negotiation tactics.

Michael Jenkins

Michael Jenkins has spent over 25 years helping businesses run smarter and smoother—now Michael is bringing that same expertise to support college students and their families. His background includes senior roles in operations, account management, and project leadership at companies like IBM Global Services and ThoughtFocus, where he managed multi-million-dollar programs, led technical teams, and improved customer satisfaction across the board.

Michael has worked with everything from cloud and payment technologies to large-scale migrations and service delivery, always with a focus on clear communication and dependable results. Today, he is using those skills to offer practical, reliable services that make life easier for students and give parents peace of mind. Whether it’s organizing, planning, or just making sure things get done right—Michael is here to help.

Sritha Sridhar

Sritha Sridhar graduated from the University of Texas at Dallas with both a Bachelor’s and Master’s degree in Computer Science. Sritha completed a Data Analytics & Science internship at McKesson, a Fortune 10 healthcare company, where she worked on applying machine learning to predict manufacturer exits in the generic injectables market, supporting strategic planning through data-driven insights.

With a strong technical foundation and experience in full-stack development, Sritha brings a hands-on, execution-focused approach to software development. Her work reflects a commitment to building reliable, user-centered systems that address real-world challenges.

As a recent graduate, Sritha is excited about the opportunity to build and grow, applying engineering skills in dynamic environments, learning from experienced team members, and contributing to impactful solutions.

Madeline Hernandez

Marketing & Sales Specialist

Madeline Hernandez is a results-driven Sales and Marketing Specialist with a background in operations, client relations, and brand engagement. With hands-on experience in logistics, leadership, and marketing strategy, she brings a people-first approach to every project blending operational precision with creative storytelling to drive growth.

Madeline began her career at Old Dominion Freight Line, where she completed a competitive Management Trainee program and advanced to Outbound Dock Supervisor. There, she gained deep experience across operations, dispatch, and human resources, collaborating directly with senior leadership including the CEO and CFO. Her proactive mindset earned her recognition for leadership and communication, and she continues to carry forward the company’s value of “Helping the World Keep Promises.”

During her studies at the University of Texas at Arlington, Madeline participated in the Exporting with Experts program led by the U.S. Department of Commerce, where her team developed an international export plan recognized by the Dean of UTA’s College of Business.
Her exposure to global markets, cultural dimensions, and trade logistics strengthened her ability to think strategically and connect with diverse audiences.

Madeline’s creativity also extends into digital marketing-her social media content has reached over 7 million views, showcasing her instinct for engagement and brand visibility. She combines that with real-world experience in community outreach and event coordination, including managing wedding projects valued at over $50,000. Her travels across Vietnam, Thailand, Mexico, Canada, and soon India, have further shaped her global marketing perspective and people-centered approach.

Driven by curiosity and connection, Madeline continues to grow as a communicator, strategist, and collaborator-building meaningful relationships and helping brands tell their stories with purpose and authenticity

Naganand “Naga” Jagadeesh

Founder

The problem hit home first. When Naga’s son faced the all-too-familiar challenge of unreliable, expensive transportation between college and home, it crystallized what millions of students and families experience daily. Rather than accept this as “just how things are,” Naga saw an opportunity to revolutionize university transportation through technology.

That’s exactly the kind of systems thinking that built his career. As Senior Vice President at ThoughtFocus, Naga architected and scaled their Payments Solutions division from concept to a $15M+ business vertical serving 50+ major payment processors with 300+ employees globally. His division became instrumental in ThoughtFocus securing PE investment in 2023, contributing 20-25% of company revenue.

This wasn’t his first time building something from nothing. Over 30+ years, Naga has consistently delivered scalable technology solutions that solve real business problems. At HP (Compaq), he engineered firmware for multiprocessor server systems. At Unisys Corporation, he developed Unix operating systems. But it’s the combination of deep technical expertise with proven business leadership that makes UniRoutes different.

UniRoutes isn’t just another bus company – it’s a technology-first transportation platform specifically for the university ecosystem. Naga’s vision leverages cutting-edge logistics optimization, real-time tracking, dynamic routing, and seamless payment integration to deliver what students actually need: flexibility, reliability, and affordability.

The credentials back up the vision. Currently pursuing his Executive Certificate in Digital Business from MIT with focus on AI in Business Strategy, Naga also holds a Project Management certificate from George Washington University and a bachelor’s degree in Electronics Engineering with Computer Science honors from SJ College of Engineering.

When he’s not reimagining student transportation, you’ll find this automobile enthusiast and lifelong tennis player on the courts daily, applying the same strategic thinking that built multiple successful technology businesses.

Robert L. Barrese

Robert L. Barrese has extensive experience in customer acquisition, marketing, and product development. Over his career, he rose to become Executive Vice President of Liberty Mutual’s flagship New England Region, overseeing more than $1 billion in premiums. He specialized in creating captives and self-insured products for associations, affinity groups, and Fortune 500 companies, and built significant international relationships. He also became a partner in one of the largest privately held insurance agencies.

His cross-sector experience laid the foundation for a new career in mentoring entrepreneurs. Mr. Barrese currently serves on the Board of Directors at The DEC Network and is a former President of SCORE Mentors Dallas, where he continues to mentor actively. He has also mentored through SMU’s Caruth Institute for Entrepreneurship, The University of Texas-Dallas, and Micro Mentors.

Kenji Hashimoto

Kenji Hashimoto was most recently a Managing Director with the private equity firm Global Infrastructure Partners (a part of BlackRock) where he was a business improvement sector leader for the digital infrastructure and waste/water industries. He served on the boards of CyrusOne and Suez, joining Global Infrastructure Partners in 2022.

Previously, Kenji was Vice President of North America Sort Centers & Surface Transportation for Amazon (2020–2022), leading over 100 sort centers, 45,000 trailers, and 120,000 associates, drivers, and managers in Amazon’s middle mile delivery network.

Kenji spent 22 years at American Airlines, culminating as Senior Vice President of Finance & Corporate Development. He oversaw Corporate Development, FP&A, Controller teams, Insurance, and Purchasing. He also led regional carriers under the American Eagle brand, managing over 3,000 daily flights.

His other roles at American Airlines included President of Cargo, VP of Strategic Alliances, and multiple finance leadership positions. He also worked at Accenture and held early leadership roles at Teach For America.

Kenji was an executive sponsor for the Generation Now Employee Business Resource Group at American Airlines. He currently serves on the Board of Trustees for the Greenhill School and recently completed his term on the Advisory Board of Teach For America Dallas-Fort Worth.

He holds an MBA in Finance from Northwestern University and a bachelor’s degree in Physics from Harvey Mudd College. Kenji lives in Dallas, Texas with his wife and is an avid tennis player, having played in college and continuing to play today.